Emirates Snack Foods has been the regional distributor of Barilla Pasta for quite a while and has seen increasing demands from the hospitality industry to restaurants, and retail outlets in the UAE.
The demand for high quality, authentic Italian pasta will see Barilla expand their distribution to the African continent.
In addition to increasing its distribution in the Middle East & Africa region, Barilla has set a series of goals for 2020 to help promote healthier consumer choices, reduce the impact of food production on the planet and spearhead community focused initiatives.
The ‘Good for you, Good for the planet’ sustainability report launched this year by The Barilla Group highlights that in the past five years, the company has reformulated 219 products with less fat, salt and sugar, increased fiber and more wholegrain varieties.
The company has also increased its purchase of raw materials from responsible supply chains by threefold from 6 – 18%, with the goal to reach 100% by 2020.
Founded in Parma in 1877, today The Barilla Group owns 29 production sites (14 in Italy and 15 abroad) and exports to more than 100 countries.
In addition, Barilla has reduced water consumption by 19% and decreased its greenhouse gas emissions by 23% per ton of product.